Snapple

One of my favorite classes was consumer behavior and this project was an amazing application of both the technical knowledge from class and personal creativity. I designed all of the visual imagery including the packaging, displays, and advertisements.

I don’t typically do visuals like these, but this project gave me the chance to create product design elements. I have done similar work for past projects although they were much less comprehensive.

Fashion Business Association

I was drawn to FBA since it promotes business and professionalism, but also personal expression and style. I jumped in my freshman year and served as the Director of Marketing for the annual fashion show. I loved being able to reflect the themes the executive board chose on the event tickets, flyers, and social media content.

I served as the Director of PR for the spring 2021 semester. I was tasked with all social media communications, and I also took on the role of designing our active member gift. I enjoyed creating graphics that incorporate stylish fashion elements as well as having a marketing-based purpose.

More recently in the 2021-2022 academic year, I served as the President of FBA which was a natural progression, but also a challenge to lead the entire organization and manage so many moving parts.